Technology Innovation Strategy
What Stablecoin Regulation Means for Business
By regulating stablecoins, the GENIUS Act creates new payment options that could upend traditional business models.
Disruption
Three Questions to Ask About Your Digital Strategy
Digital disruption is not always an organization’s best option. Here’s how to decide whether to disrupt or adapt.
Platforms & Ecosystems
Health Care Platforms Need a Strategy Overhaul
Researchers share a three-part approach to help leaders of digital health platforms manage and scale their businesses.
Data & Data Culture
How Digitally Mature Is Your Finance Office?
Many finance offices aren’t benefiting from advanced analytics. A new framework can help CFOs assess their data skills.
Innovation Strategy
Level Up to Strategic Data Sharing
Based on their research, the authors share four key ways companies can advance their strategic data-sharing initiatives.
Technology Innovation Strategy
The Trust Problem That Slows Digital Transformation
Leaders need to help their business and IT staff better respect each other’s capabilities.
Customers
How Data Is Humanizing Customer Experiences
Businesses must use data and analytics to better anticipate consumer needs and humanize digital interactions.
Technology Innovation Strategy
The Questions Leaders Should Ask in the New Era of Digital Transformation
In this era of upheaval, business leaders must reconsider the assumptions that rule their decision-making processes.
Innovation Strategy
The Data Boom Is Here — It’s Just Not Evenly Distributed
The internet giants control vast stores of data — and that may limit innovation at other companies.
Content Provided By Google
Creating and Marketing Apps With the Customer in Mind
A new Google-Qualtrics survey finds that marketers need to strive for more consumer-centric apps.
Leadership Skills
The Best of This Week
The risks of hubris in leadership, increased influence for minority partners, and transformative in-store tech.
Technology Innovation Strategy
How In-Store Tech Will Transform Retail
In-store technology promises a better customer experience — and fuel for improved retail analytics.
Data & Data Culture
Fast-Track Data Monetization With Strategic Data Assets
To monetize data, companies must first transform it so it can be reused and recombined to create new value.
Marketing Strategy
Avoiding the ‘Cringe Factor’ in Marketing to Gen Z
To reach Gen Z’s media-savvy digital natives, your marketing strategy needs to change.
Content Provided By Google
Digital Marketing Maturity: The Path to Success
For competitive advantage, embrace digital marketing, a Google-sponsored Forrester survey advises.
Developing Strategy
12 Essential Strategy Insights
We’ve collected 12 popular strategy articles to help leaders facing new challenges sharpen their strategic thinking.
IT Governance & Leadership
Develop Your Cyber Resilience Plan
Understanding how cybersecurity and cyber resilience differ is key to effectively responding to cyberthreats.
Data & Data Culture
Is China Taking the Lead in AI?
Assessments about China’s strengths in AI may be overblown.
Content Sponsored by AWS
What Leaders Must Know About Data to Drive Success With Machine Learning
Business leaders must rethink data management to succeed with machine learning.
Innovation Strategy
Disruption 2020: An Interview With Clayton M. Christensen
Christensen’s Theory of Disruptive Innovation offers insights in an age of big data and tech growth.



















